Pick the profile of the type of homeowner you'd like to target with the marketing efforts:
MOVE UP SELLERS -
Target sellers that have outgrown their homes and need to sell as well as buy another home.
MOVE DOWN SELLERS / RETIREES -
Target Empty Nesters or Sellers that are looking to downsize and move to a smaller home.
DISTRESSED SELLERS -
Target homeowners that are underwater on their home equity or are deliquent on their payments.
RENOVATIONS -
Target homes that investors are looking for or sellers are looking to renovate.
